Grown With Love On Our Dream

Their path wasn’t easy. From sourcing ethical materials to building a values-driven supply chain, the early stages were filled with both obstacles and revelations. But they pressed forward, driven by love - not just for business, but for nature, for innovation, and for the generations to come.

What started as a vision has grown into Ecopha.shop: a thriving marketplace, a platform for ethical vendors, and a community aligned around one goal - to make sustainability tangible through materials that are renewable, beautiful, and biodegradable.

Rooted in Purpose: The Dream Behind Ecopha.Shop

Ecopha.shop didn’t begin in a boardroom or a marketing meeting. It began with a quiet conversation between two people who believed that business could - and should - serve a deeper purpose.

For Jasmine and Wilson Lee, the founders of Ecopha.shop, that purpose was simple: to use nature’s most abundant materials to challenge a world addicted to plastic.

The Seed of an Idea

Years before the idea became a marketplace, Jasmine and Wilson were working on various sustainability projects across Malaysia and Australia. They were disheartened by how few truly compostable or recyclable alternatives were accessible to everyday businesses. Everywhere they looked, packaging was coated with plastic, cutlery was petroleum-based, and "green" claims often masked deeper problems.

Their answer came not from a lab, but from a tree - or more precisely, from the forests, fields, and farms that offered centuries-old materials like bamboo, palm, paper, and sugarcane residue.

They asked a fundamental question:

What if every product we touched could come from nature and return to it - safely, simply, and sustainably?

Growing Against the Grain

Turning that idea into a business was anything but straightforward.

The early days involved late nights researching fiber composites, manually reviewing production processes at remote mills, and knocking on doors of restaurants and retailers who weren’t quite ready for change. But the Lees persisted. They believed that with the right partnerships and the right materials, they could design a better path forward.

By 2013, their small operation expanded into Australia, laying the foundation for what would become a broader movement - one grounded in integrity and real impact.

They began sourcing:

• Bamboo cutlery from small producers using minimal processing
• Kraft paper bags and napkins made from FSC-certified pulp
• Molded plant fiber containers for food service
• Palm and wheat-based trays crafted from agricultural byproducts

These weren’t just products - they were proof that alternatives existed, and that they could be just as functional and cost-effective as their plastic counterparts.

Purpose Before Profit

From the beginning, Jasmine and Wilson prioritized three things:

• Environmental Impact - Products had to be compostable, recyclable, or reusable.
• Sourcing Ethics - Partners needed to align with fair labor and low-waste practices.
• Education and Empowerment - Customers needed to understand how to dispose of what they bought.

Rather than scale quickly, they focused on building a resilient, transparent ecosystem. And instead of pushing products based on trends, they designed a marketplace that was mission-led - rooted in real environmental outcomes.

The Birth of Ecopha.shop

By 2020, it became clear that Jasmine and Wilson had built more than just a product line - they had built a model. But they also saw an opportunity: to turn their values and infrastructure into a platform where other eco-minded vendors could participate and thrive.

That’s when Ecopha.shop was launched - a curated, multi-vendor marketplace where businesses committed to plant-based packaging could connect with the world.

The goal was never to dominate the market - it was to democratize sustainability.

A Living Ecosystem of Purpose

Ecopha.shop is now home to:

• Bamboo and wooden cutlery in dozens of formats
• Compostable paper cups, lids, and trays
• Eco-friendly napkins and paper products
• Retail and produce packaging made from palm, bagasse, and kraft

But more importantly, it’s home to a growing community of dreamers, doers, and makers who believe that ethical commerce can heal the planet.

The Lees remain deeply involved - mentoring new vendors, guiding product vetting, and advocating for clear disposal labeling and end-of-life education. They work with composting experts, regulators, and supply chain partners to make sure the products in Ecopha.shop perform in the real world, not just on paper.

The Power of the Personal

At the center of this journey is love - love for the earth, love for the process, and love for the people who’ve joined the mission.

Jasmine often says, "If something takes from the land, it should give back to it." And Wilson adds, "We didn’t build this for accolades - we built it because it had to be done."

Their quiet persistence is now echoed in every vendor who signs up, every customer who switches to compostable products, and every small business owner who chooses bamboo over plastic - even when it costs a bit more.

The Dream Continues

Looking ahead, Ecopha.shop aims to:

• Expand vendor access across Southeast Asia, Africa, and Latin America
• Develop new fiber-based innovations like leaf wraps and bio-coated papers
• Partner with local composters to close material loops
• Build training tools and certifications to support vendors in making meaningful environmental claims

Because the dream is not finished - it’s just begun. And it’s still powered by the same love and determination that planted its first seed.

FAQs

Who founded Ecopha.shop and why?
Ecopha.shop was founded by Jasmine and Wilson Lee, sustainability advocates who wanted to create a platform for replacing plastic packaging with plant-based alternatives sourced from bamboo, paper, wood, and plant fibers.

What inspired the creation of Ecopha.shop?
The founders were inspired by a desire to make sustainable options more accessible. They saw that plastic was cheap but damaging, and they believed in offering better alternatives grounded in nature.

What makes Ecopha.shop different from other eco-marketplaces?
We focus solely on natural, compostable, and recyclable products - no greenwashing, no plastic blends. Our platform supports vendors with aligned values and prioritizes education around sustainable use and disposal.

How is the founders’ vision still present in the company today?
Jasmine and Wilson are still actively involved - reviewing vendor applications, guiding ethical sourcing policies, and working on future-facing material innovations that keep the platform true to its roots.

​What’s the long-term vision of Ecopha.shop?
To become a global hub for natural-material products, empower local producers, and make sustainable packaging the default - not the alternative - in foodservice, retail, and beyond.